TECHNOLOGICAL ADVANCEMENTS IN IPTV: A LOOK AT THE UNITED STATES AND UNITED KINGDOM MARKETS

1.Introduction to IPTV IPTV, also known as Internet Protocol Television, is growing in significance within the media industry. Unlike traditional TV broadcasting methods that use pricey and largely exclusive broadcasting technologies, IPTV is transmitted over broadband networks by using the same Internet Protocol (IP) that serves millions of PCs